RESEARCH, GROUNDED IN EVIDENCE · Workflow idea
Start with a topic, an intended reader, and a goal. Gather current sources, assess what they support, and deliver a report that keeps evidence and interpretation clear.
01 / The starting point
A written request with the topic, intended audience, report goal, and optional focus
“Research the outlook for refillable household cleaners for a retail buyer considering a larger assortment. Focus on customer demand, pricing, and recent evidence.”
02 / The work
When someone submits a research brief, gather recent public material on the topic and relevant expert perspectives or data. Assess the findings and sources, then prepare a report shaped around the requested audience and goal. Deliver the finished report to its intended recipient, and record the request for future reference.
Capture the topic, intended audience, report goal, and any optional focus so the research answers a specific question.
Look for current material on the topic, including relevant expert perspectives and supporting data. Keep original source links with the material.
Combine overlapping results, remove duplicates, and make the source list easy to check and cite.
Summarize key findings, data points, and expert positions. Note source credibility, missing evidence, disagreements, and confidence; do not present an interpretation as a directly reported fact.
Turn the evidence into a clear report tailored to the audience and goal in the brief. Link factual claims to their sources and distinguish them from analysis.
Send the finished report to the intended recipient and record the request so the research can be referred to later.
03 / The result
A tailored report with source links, key findings, evidence gaps, conflicting claims, and confidence notes—sent to the intended recipient with a record of the request.
Research & strategy · Example outcome
A tailored report with source links, key findings, evidence gaps, conflicting claims, and confidence notes—sent to the intended recipient with a record of the request.
Keep a source link with every factual claim. Present what a source directly reports as an observation; label conclusions as interpretation, and flag gaps, contradictions, and uncertainty.
04 / Make it yours
A few choices shape the work around your team.
Decide which details make a request actionable: topic, intended audience, report goal, and any optional focus.
Choose what kinds of sources and how recent the material should be. Require source links for factual claims and clear labels for observations and interpretation.
Specify the sections or level of detail that will help the intended reader make sense of findings, including how to handle gaps and conflicting evidence.
Decide who should receive a completed report and which request details should be retained for future reference.