Review authorized purchase history
Reviews & approvals · Example outcome
The handoff
A private authorized purchase history, estimated reorder patterns, and proposed retention follow-up review draft with source checks, uncertainty notes, and human approval status.
Keep in mind
A risk estimate can be wrong and may lead to intrusive or unfair targeting. Disclose the purpose, minimize individual-level data, verify the underlying time periods, honor marketing consent and opt-outs, and require a person to approve any profile change, campaign, or customer message.
