Notice a customer who may need help without treating a score as…
Commerce · Example outcome
The handoff
A private authorized product-use records, transparent retention criteria, and tentative account-level risk signals review draft with source checks, uncertainty notes, and human approval status.
Keep in mind
Behavioral data is personal and incomplete, and a score can trigger intrusive contact or unfair service treatment. Provide notice and purpose limits, use relevant criteria, avoid sensitive inferences, honor communication choices, and prohibit cancellation, pricing, or access decisions based solely on a score; require a person to approve each response.
