Review daily acquisition and website reports
Reports & insights · Example outcome
The handoff
A private dated ad acquisition results, website analytics, and a proposed internal email briefing review draft with source checks, uncertainty notes, and human approval status.
Keep in mind
Sources may use different attribution windows, delayed events, or sampled data, and reports can reveal visitor behavior. Check definitions, filters, and dates against source records, use aggregate views, restrict recipients, and require an analyst to approve interpretations or spend changes.
