CONTENT RESEARCH · Workflow idea
Keep up with recent videos from selected competitor channels without repeating the same research. Use their topics as context for fresh ideas, then review the strongest opportunities before planning your content.
01 / The starting point
A selected list of public competitor video channels
“Review new competitor uploads, suggest distinct ideas relevant to your audience, and surface only ideas that meet the opportunity standard your team sets.”
02 / The work
Checks selected competitor channels for recent uploads, avoids revisiting the same videos, and prepares and shares promising content ideas.
Provide the public competitor channels your team wants to monitor for recent uploads.
Gather recent video titles and available context, while keeping a record of items already considered.
Use each new topic as a prompt for several differentiated ideas suited to your own audience.
Give each idea a consistent opportunity rating and keep only those that meet the threshold your team selected.
Save the promising ideas and retain a record of reviewed videos so future rounds focus on new material.
Send a digest when new ideas are ready, giving an editor a starting point for review and prioritization.
03 / The result
A tracked set of new video ideas with an opportunity rating, ready for editorial review and planning.
Research & strategy · Example outcome
A tracked set of new video ideas with an opportunity rating, ready for editorial review and planning.
Competitor activity is a source of research, not proof that an idea will perform. Review originality, audience fit, and factual claims before adding an idea to your plan.
04 / Make it yours
A few choices shape the work around your team.
List the public channels to monitor and confirm that they are relevant to your content research.
Set up places to record promising ideas and videos already reviewed, with fields your editorial team can use.
Choose how many recent videos to consider and what quality threshold an idea must meet to be shared.
Select who should receive new opportunities and review a sample before enabling regular updates.
Keep exploring
Gather selected public blog posts into a cleaner, source-linked document for research and review.
Help content teams compare search interest and related topics, then review ideas before committing to a strategy.
Organize public video and channel measures around a research topic for a creator or analyst.