CAMPAIGN ASSET GOVERNANCE · Workflow idea
For a campaign owned by your organization, maintain stable image and redirect references that can point to current, approved content. Verify image rights and destination ownership, preserve a change history, test links and accessibility, and require a campaign owner to approve each content update or redirect before it reaches audiences.
01 / The starting point
An approved image or redirect reference managed by the campaign owner
“Keep published campaign references useful without silently changing content or sending people to an unreviewed destination.”
02 / The work
Helps campaign teams maintain reusable images and links as offers or information change.
Check who may change the asset and which audience will see it.
Use approved claims, clear rights, and an intended public landing page.
Check the asset on its target surfaces before release.
Keep changes traceable if a destination or asset must be restored.
Require the campaign owner to confirm content and destination.
03 / The result
A tested asset or redirect update with source, rights, destination, and approval status.
Reviews & approvals · Example outcome
A tested asset or redirect update with source, rights, destination, and approval status.
A stable image or link can continue reaching audiences long after its original context expires. Check rights, accessibility, destination safety, and current claims; preserve a rollback path; and require an owner to approve changes before they become visible.
04 / Make it yours
A few choices shape the work around your team.
Limit updates to people responsible for the campaign content.
Document licensing, attribution, and alternative-text expectations.
Test destination safety and relevance before a link is updated.
Retain prior versions and a named approver for each release.