DATA QUALITY · Workflow idea

Flag a search term for investigation without treating low conversion or a small sample as waste.

For authorized work involving authorized search queries, dated spend and conversion measures, and proposed waste alerts, prepare a source-linked paid search term summary and possible review alert for a campaign owner. Queries can reveal personal interests and performance depends on attribution, sample size, and date range. Restrict query-level data, validate calculations and campaign settings, label thresholds and uncertainty, and require the campaign owner to approve exclusions, bid changes, or budget action. Explain information use and retention, obtain required consent, respect source and reuse rights, verify important details, and keep external or consequential actions under human approval.