PRODUCT ACTIVITY TRACKING · Workflow idea
When a defined product action reaches its tracking point, record an event with the context your team has agreed to keep. Use those events to understand activity over time, and let people verify that the measure reflects what users actually did.
01 / The starting point
A request received for an activity the team has chosen to measure
“Create a consistent analytics record for the defined activity and include only the approved context needed for later review.”
02 / The work
Helps product and research teams keep a record of selected activities so they can examine patterns and evaluate product changes.
Define the product or service action the team wants to understand and why it matters.
Specify what counts as the activity and which limited details are useful for interpreting it.
Create a consistent event when the defined activity signal is received.
Have a teammate confirm that recorded events match the intended activity and do not include unnecessary personal information.
Interpret trends in context and require a person to verify evidence before making product claims or public statements.
03 / The result
A product activity event available for the team’s reporting, with its meaning and included details open to verification.
Commerce · Example outcome
A product activity event available for the team’s reporting, with its meaning and included details open to verification.
An event shows that a signal was recorded, not necessarily that a person completed an intended outcome. Minimize personal details, document what the event means, and require human review before using findings in public claims or communications.
04 / Make it yours
A few choices shape the work around your team.
Choose the action to measure and write down what a recorded event should mean to the team.
Include only approved information needed for analysis and avoid sensitive or unnecessary personal details.
Assign someone to check event quality and approve any external use of resulting findings.
Review representative cases to confirm events are recorded only when the defined activity occurs.