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MARKETING PERFORMANCE · Workflow idea

See how this week’s marketing compares with last year.

Prepare a weekly view of website visits and campaign results, with the same period from the previous year for comparison. Organize the figures into a readable table and a short summary so a marketing owner can check the reporting periods and source data before sharing findings or deciding what to change.

Make it yours See how it works ↓
A Roman aqueduct taking shape from architectural sketch to marble.
A little structure. A clearer outcome.
Starts with
Scheduled marketing review
Produces
A weekly marketing report with period comparisons, source context, and review notes for the responsible owner.
Category
Reports & insights

01 / The starting point

A clear request.
A useful direction.

Website and campaign activity for a selected week, alongside the comparable period from the previous year

“Prepare a dated comparison and short performance summary for human review before it is shared outside the team or used to make spending decisions.”
An example request · Make it specific to your team.

02 / The work

5 tasks.
One useful outcome.

Helps marketing teams turn scattered website and campaign figures into a consistent report for review.

  1. Choose accounts and comparison periods

    Confirm which website properties and campaigns are in scope and select matching dates for the current and previous-year view.

  2. Gather relevant activity measures

    Collect the agreed visitor and campaign figures while keeping the source and reporting period clear.

  3. Prepare a consistent comparison

    Organize current and prior-period measures in a readable table and call out missing or non-comparable values.

  4. Summarize notable changes

    Describe observed differences without presenting correlation as cause or unsupported conclusions as fact.

  5. Verify, approve, and share carefully

    Have the marketing owner check source figures, intended recipients, and any proposed budget implications before sharing or acting.

03 / The result

Something useful.
Something to build on.

A weekly marketing report with period comparisons, source context, and review notes for the responsible owner.

AmbactiWorkflow folio · 5 steps

Review a weekly marketing performance report

Reports & insights · Example outcome

The handoff

A weekly marketing report with period comparisons, source context, and review notes for the responsible owner.

Keep in mind

Reporting periods, attribution, and available figures can differ, and a summary may misstate what caused a change. Verify the underlying numbers and context. A marketing or budget owner must approve external distribution and any financial decision; the report does not make budget changes.

04 / Make it yours

Set the brief.
Set the standard.

A few choices shape the work around your team.

Select marketing sources and properties

Choose the website properties, campaigns, and measures the team is authorized to include.

Define comparable reporting periods

Set the weekly schedule and ensure current and prior-year dates use a consistent basis.

Assign report and budget reviewers

Name who verifies the figures, approves recipients, and decides whether a separate budget review is needed.

Test missing and unusual results

Review unavailable data, campaign changes, and mismatched periods to make limitations visible instead of implying certainty.

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