AD COPY REVIEW · Workflow idea
Turn a product brief into a small set of advertising headline drafts and compare them against clear criteria such as clarity, relevance, and brand voice. Confirm every product claim is substantiated and every required disclosure is present. Treat evaluation scores as suggestions, check advertising rules and audience impact, and require a marketer to approve the exact headline before it is shared or used in a campaign.
01 / The starting point
Approved product information, audience, and campaign purpose
“Develop and compare headline ideas without publishing unsupported or unapproved claims.”
02 / The work
Helps marketing teams develop and assess advertising headlines for human review.
Use accurate product details and a clearly defined campaign audience.
Keep wording clear, relevant, and within the brief’s substantiated claims.
Use scores as discussion aids and show the reasons behind each assessment.
Verify substantiation, eligibility, and required qualifications before use.
Require a marketer to approve the final copy and campaign context.
03 / The result
A set of headline drafts with rubric notes, claim checks, and marketer approval status.
Reviews & approvals · Example outcome
A set of headline drafts with rubric notes, claim checks, and marketer approval status.
A quality score does not establish that a claim is true, compliant, or effective. Check evidence, disclosures, audience suitability, and platform rules, and keep campaign publication and spend behind explicit human approval.
04 / Make it yours
A few choices shape the work around your team.
Provide current, evidence-backed claims and required disclosures.
Set clear criteria without treating automated scores as objective truth.
Review targeting, claims, and platform rules for each campaign.
Do not publish or spend until an accountable marketer approves.