Review advertising creative performance signals
Reviews & approvals · Example outcome
The handoff
A private dated creative-level delivery measures, frequency, and possible audience fatigue review draft with source checks, uncertainty notes, and human approval status.
Keep in mind
Frequency or engagement changes do not prove creative fatigue and may reflect delivery or audience shifts. Validate metric definitions and sample size, avoid sensitive audience inferences, protect account data, and require a human to approve creative replacement, targeting, or budget decisions.
