Review advertising performance reports
Reports & insights · Example outcome
The handoff
A private dated campaign and ad-level measures, charts, and proposed written observations review draft with source checks, uncertainty notes, and human approval status.
Keep in mind
Attribution and performance measures can be incomplete or affected by tracking changes; a report does not establish causation. Limit access to audience and spend data, confirm the period, currency, and calculations, label assumptions, and require the owner to approve the report and any budget or targeting change.
