Review advertising quality findings
Research & strategy · Example outcome
The handoff
A private dated reach and frequency measures, possible audience fatigue, and proposed creative changes review draft with source checks, uncertainty notes, and human approval status.
Keep in mind
A signal may be caused by measurement changes or campaign context, and an unchecked fix can alter spend, targeting, or public claims. Verify current data and thresholds, protect audience information, review creative rights and disclosures, and require an authorized account owner to approve every edit, pause, or budget change before it goes live.
