App store optimization reports
Reports & insights · Example outcome
The handoff
A dated ASO report with cited evidence, limitations, and product-owner review status
Keep in mind
Store metrics can be estimated or stale, review samples can be biased, and recommendations may imply unsupported growth. Verify app identity and metric date, respect review and source rights, distinguish evidence from suggestions, and have an app owner approve claims before sharing. A app marketing owner must approve any external, consequential, or hard-to-reverse action.
