EMAIL ADDRESS QUALITY REVIEW · Workflow idea
Review a business email address for signs that it may accept mail and keep the result alongside its original context. A person should confirm the address and permission before any message is prepared or sent.
01 / The starting point
An email address supplied for an authorized business purpose
“Check the supplied address for available delivery information, present the result with its limitations, and leave contact decisions to a person.”
02 / The work
Helps a team review business email address quality before deciding whether an appropriate, permitted communication should be considered.
Make sure the address was provided or obtained for a permitted business purpose and that the check is necessary.
Check for obvious entry errors and ask the requester to resolve an address that is incomplete or unclear.
Review any indication that the address may accept mail and note when the result is uncertain or unavailable.
Have a responsible teammate confirm the intended recipient and the basis for any proposed communication.
Do not send a message based on the check alone; require review of the purpose, audience, consent, and exact content.
03 / The result
A review note indicating whether an address appears usable, uncertain, or unavailable, with no outreach sent as part of the check.
Email · Example outcome
A review note indicating whether an address appears usable, uncertain, or unavailable, with no outreach sent as part of the check.
A deliverability result can be incomplete or wrong and is not proof of identity, consent, or permission to contact. Use the address only for its stated purpose, honor opt-outs, and require human review before outreach.
04 / Make it yours
A few choices shape the work around your team.
Limit checks to specific business purposes and use addresses the team is permitted to review.
Keep only the information needed for the task and restrict access to address results.
Make clear that a likely usable address does not establish identity, consent, or an approved reason to contact someone.
Test a clear address, an uncertain result, an unavailable result, and a contact who has opted out.