CAMPAIGN LINK MANAGEMENT · Workflow idea
For a destination and campaign the team is authorized to promote, prepare a shortened link with consistent source, channel, and campaign labels, then record the details for reporting. Verify the destination and tracking values, do not infer missing campaign information without confirmation, keep the link private until reviewed, and require the campaign owner to approve it before sharing externally.
01 / The starting point
An approved destination URL and campaign naming guidance
“Create a traceable campaign link without sending people to an unverified or mislabeled destination.”
02 / The work
Helps teams prepare shortened campaign links with standardized tracking details.
Check that the URL is expected, safe, and approved for the campaign.
Use the team’s naming rules and ask for clarification when details are missing.
Confirm it redirects to the intended page and does not expose private data.
Keep the destination and tracking fields together for later reporting.
Have the campaign owner verify the exact link and destination.
03 / The result
A reviewed short link with its destination, tracking labels, owner, and campaign record.
Reviews & approvals · Example outcome
A reviewed short link with its destination, tracking labels, owner, and campaign record.
A shortened link can hide its destination, and an incorrect label can distort campaign reporting. Verify the final destination and all tracking values, protect private or unreleased campaign links, avoid personal information in link parameters, and have an owner approve before sharing.
04 / Make it yours
A few choices shape the work around your team.
Set approved values and capitalization for sources, channels, and campaigns.
Check links for accuracy and safety before shortening them.
Do not put names, email addresses, or sensitive data in tracking fields.
Record owners and destinations and review links before external use.