Review client ad performance reports
Reports & insights · Example outcome
The handoff
A private authorized campaign measures, agreed reporting definitions, and client-ready report drafts review draft with source checks, uncertainty notes, and human approval status.
Keep in mind
Attribution can be incomplete, delayed, or inconsistent across campaigns, and client data may be confidential. Reconcile periods and definitions, verify calculations, use only authorized data, disclose limitations and paid relationships where required, and require an account lead to approve claims, recipients, and final distribution.
