CONTENT MARKET RESEARCH · Workflow idea
For an approved content-research purpose, organize permitted public competitor topics, search trends, and audience discussion into a sourced brief. Follow each source’s terms, avoid retaining personal details, preserve attribution, and treat rankings and discussion themes as incomplete signals. Editors should verify examples, develop original analysis, and approve drafts and claims before publication.
01 / The starting point
Approved public sources and a defined audience and content purpose
“Identify research opportunities without copying competitors or overstating audience demand.”
02 / The work
Helps content teams organize market signals to plan original, relevant material.
Set a defined research scope and use only approved sources.
Keep links, dates, and collection context with each observation.
Treat trends as prompts and avoid copying competitor wording or structure.
Check original sources and note gaps in keyword or discussion coverage.
Have an editor confirm originality, accuracy, attribution, and intended audience.
03 / The result
A source-linked content brief with trend context, audience themes, and editorial approval status.
Reviews & approvals · Example outcome
A source-linked content brief with trend context, audience themes, and editorial approval status.
Search and social indicators are incomplete and may not represent an audience. Follow source terms, protect people discussed in public forums, keep citations, avoid copying protected work, and require editorial fact-checking before publication.
04 / Make it yours
A few choices shape the work around your team.
Respect platform terms, licensing, and any audience commitments.
Use aggregate themes and avoid retaining unnecessary user details.
Require direct references and prohibit copying protected material.
Keep claims, recommendations, and publication decisions under human review.