CONTENT STRATEGY · Workflow idea
For an editorial or marketing team with a documented research purpose, compare its own content library with permitted public material from selected sites. Organize possible topic, keyword, and format gaps into a planning brief and distinguish observed material from estimated opportunity. Search results and engagement measures can be incomplete or stale; preserve source links and dates, avoid copying protected expression, and let an editor validate relevance, originality, and claims before work is commissioned.
01 / The starting point
An approved content library, selected public sources, and a defined audience
“Surface possible editorial opportunities while protecting source rights and keeping strategy decisions with editors.”
02 / The work
Compares a team’s content with selected public competitor material and organizes possible topic, keyword, and format gaps for planning.
Choose the topics, time period, and content library relevant to the planning question.
Use allowed sources and keep links, dates, and the relevant context beside findings.
Describe observations as hypotheses rather than confirmed audience demand.
Verify source claims and avoid copying another publisher’s wording or creative work.
Have a responsible editor assess audience fit, effort, and factual support before commissioning.
03 / The result
A source-linked planning brief with tentative topic gaps, assumptions, and editorial review status.
Reviews & approvals · Example outcome
A source-linked planning brief with tentative topic gaps, assumptions, and editorial review status.
A coverage gap or opportunity estimate does not establish search demand, accuracy, or audience interest. Follow source terms, cite observations, develop original work, and have an editor verify the brief before committing resources or publishing.
04 / Make it yours
A few choices shape the work around your team.
Document the public sites, access rules, topics, and business purpose.
Set date ranges, formats, audience measures, and handling for incomplete information.
Keep public-source provenance and restrict confidential drafts or strategy notes.
Have an editor validate every idea and confirm rights before content is adapted or published.
Keep exploring
Prepare a content brief from permitted search observations, audience needs, and approved subject expertise. Keep the result accurate, appropriately private, and ready for an accountable person to review.
A task guide for search keyword groups and proposed content topics, with privacy, accuracy, rights, and human approval built in.