Review customer follow-ups and testimonials
Sales · Example outcome
The handoff
A review-ready customer follow-ups and testimonials result with source checks, appropriate privacy controls, and human approval status.
Keep in mind
Purchase history and feedback are private, and a testimonial must not be edited into a misleading endorsement. Explain follow-up and data use, honor communication preferences, get explicit permission for attribution and publication, preserve the customer’s meaning, and require a person to approve each message or quote. Keep external delivery, public posting, record changes, deletion, purchasing, and other consequential actions paused until an authorized person checks the exact content, target, and audience.
