Bring authorized customer activity
Reviews & approvals · Example outcome
The handoff
A private authorized customer activity, tentative cancellation risk, and proposed retention messages review draft with source checks, uncertainty notes, and human approval status.
Keep in mind
A risk estimate can be wrong and may lead to intrusive or unfair targeting. Explain the purpose, minimize individual-level data, verify the time period and signal, honor marketing consent and opt-outs, avoid sensitive inference, and require a person to approve each profile change and customer message.
