ambacti
Explore workflows

ADVERTISING PERFORMANCE REVIEW · Workflow idea

See what yesterday’s campaigns delivered before deciding what to change.

Bring the previous day’s advertising results into a clear report with reach, impressions, spend, conversions, click-through rate, and cost per click. Keep the figures in one place for a marketer to check against the campaign and reporting period before using them to guide a decision.

Make it yours See how it works ↓
A Roman aqueduct taking shape from architectural sketch to marble.
A little structure. A clearer outcome.
Starts with
Previous day’s campaign results
Produces
A dated view of campaign reach, impressions, spend, conversions, click-through rate, and cost per click, ready for human review.
Category
Reviews & approvals

01 / The starting point

A clear request.
A useful direction.

Aggregate performance measures for advertising campaigns selected by the marketing team

“Prepare a daily campaign performance report with its reporting date and key measures visible, then hold campaign or budget changes for a marketer to review.”
An example request · Make it specific to your team.

02 / The work

5 tasks.
One useful outcome.

Helps marketing teams keep a consistent record of daily campaign results for analysis and planning.

  1. Choose campaigns for the daily review

    Identify the approved campaigns and reporting account the marketing team wants to monitor.

  2. Gather the previous day’s measures

    Collect impressions, reach, spend, conversions, click-through rate, and cost per click for the completed reporting day.

  3. Organize results by campaign and date

    Keep each measure attached to the correct campaign and date so the team can compare like with like.

  4. Check the figures and reporting context

    Have a marketer confirm time period, attribution, unusual values, and missing results against the original campaign view.

  5. Review proposed campaign decisions

    Require a human to approve any change to budget, targeting, or creative; a daily result alone should not make changes automatically.

03 / The result

Something useful.
Something to build on.

A dated view of campaign reach, impressions, spend, conversions, click-through rate, and cost per click, ready for human review.

AmbactiWorkflow folio · 5 steps

See what yesterday’s campaigns delivered before deciding what to…

Reviews & approvals · Example outcome

The handoff

A dated view of campaign reach, impressions, spend, conversions, click-through rate, and cost per click, ready for human review.

Keep in mind

Performance figures can be delayed, attributed differently, or incomplete, and should not trigger advertising decisions on their own. Verify the dates, definitions, and campaign context, use aggregate information where possible, and require a marketer to review any proposed budget, audience, or creative change before it is made.

04 / Make it yours

Set the brief.
Set the standard.

A few choices shape the work around your team.

Select campaigns and measures

Choose which campaigns to include and agree on the performance measures useful to the team.

Set the reporting day and destination

Define the account time zone, completed-day cutoff, and restricted location for the daily report.

Assign a marketing reviewer

Name who verifies figures and who may approve a campaign or budget change after reviewing the report.

Test missing and delayed results

Check incomplete and unusually low or high figures and confirm they are flagged for review instead of treated as settled.

Put your next idea to work.

Start with your brief. Make the process your own.

Explore more workflows ↗