Review lead-source performance reports
Sales · Example outcome
The handoff
A review-ready draft about inquiry sources, attributed costs, conversion counts, and proposed return comparisons, with source checks, uncertainty, and human approval kept visible.
Keep in mind
Attribution may be incomplete and a ratio does not prove that a source caused a sale. Define periods and calculation rules, verify records and currency, minimize customer details, label missing data, and require a finance or marketing owner to approve budget decisions and external claims.
