Review marketing-channel performance
Reviews & approvals · Example outcome
The handoff
A private dated channel metrics and campaign performance summaries review draft with source checks, uncertainty notes, and human approval status.
Keep in mind
Metrics may use different attribution windows or omit delayed activity. Verify filters, time zones, definitions, and totals against current reports, share only necessary aggregates, label uncertainty, and require an analyst to approve conclusions and budget or campaign changes.
