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AD SPEND REVIEW · Workflow idea

Find campaign opportunities before changing what you spend.

Bring campaign, search-term, placement, and budget results together to highlight possible ways to improve marketplace advertising. Prepare specific bid, budget, and keyword suggestions for an advertiser to assess, and keep every spending or campaign change on hold until an authorized person approves it.

Make it yours See how it works ↓
A Roman aqueduct taking shape from architectural sketch to marble.
A little structure. A clearer outcome.
Starts with
A campaign performance review is ready
Produces
A campaign summary with proposed bid, budget, placement, or keyword adjustments awaiting advertiser approval.
Category
Reviews & approvals

01 / The starting point

A clear request.
A useful direction.

Recent advertising results selected by the campaign owner

“Review advertising performance and prepare cost-aware optimization suggestions without changing campaigns or spending.”
An example request · Make it specific to your team.

02 / The work

5 tasks.
One useful outcome.

Helps advertisers understand recent campaign results and identify options to review before changing their advertising plans.

  1. Choose accounts and reporting periods

    Confirm which campaigns and dates the advertiser wants to review.

  2. Review campaign and keyword performance

    Organize results across campaigns, search terms, placements, and product targets so important differences are clear.

  3. Identify possible optimization opportunities

    Prepare suggestions for bids, budgets, placements, or keywords and explain the evidence and trade-offs behind each one.

  4. Check costs and business priorities

    Have the campaign owner compare proposed changes with spending limits, inventory, goals, and the reliability of the available data.

  5. Approve exact campaign changes

    Require an authorized advertiser to approve each change, account, and spending amount before any campaign setting is updated.

03 / The result

Something useful.
Something to build on.

A campaign summary with proposed bid, budget, placement, or keyword adjustments awaiting advertiser approval.

AmbactiWorkflow folio · 5 steps

Review marketplace ad performance

Reviews & approvals · Example outcome

The handoff

A campaign summary with proposed bid, budget, placement, or keyword adjustments awaiting advertiser approval.

Keep in mind

Changes to bids, budgets, or targeting can increase costs or reduce sales. Check reporting dates, account, currency, and campaign context; compare suggestions with actual business goals; and require an authorized advertiser to approve each exact change and spending limit before anything is applied.

04 / Make it yours

Set the brief.
Set the standard.

A few choices shape the work around your team.

Select campaigns and reports in scope

Choose the accounts, campaigns, products, and reporting periods the owner may review.

Set spending limits and performance goals

Record approved budget boundaries and the outcomes the team is trying to improve.

Keep recommendations separate from changes

Ensure proposed bids, budgets, and targeting remain review items until an advertiser approves them.

Assign finance and campaign approvers

Name who checks cost assumptions, account context, and each proposed change before it can affect spending.

Put your next idea to work.

Start with your brief. Make the process your own.

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