Share the right creative on the right account—with a person…
Content & marketing · Example outcome
The handoff
A reviewable multi-channel post plan with its media, caption, accounts, and approval status clearly identified.
Keep in mind
An incorrect account, caption, audience, or media file can create a public mistake, and source content may require permission. Review the complete post for every destination, confirm the account and platform requirements, protect unpublished assets and account access, and require an authorized person to approve the exact media, wording, audience, and timing before publication.
