Make new business contacts more useful
Reviews & approvals · Example outcome
The handoff
A sourced enrichment proposal for a new business contact, with any changes to personal or customer information held until approval.
Keep in mind
Enriched information may be wrong, stale, or about another person, and personal details should not be collected without a clear purpose. Check sources, identity, duplicates, and permitted use; require an authorized data owner to approve every sensitive customer-record change and a person to approve outreach separately.
