NEWSLETTER CONSENT · Workflow idea
For new contacts in an authorized customer record system, check whether they have a current newsletter permission. If not, prepare a private request for a staff member to confirm the person’s choice; add only contacts with a recorded yes, keep the source and date of consent, and maintain unsubscribe and suppression status before each campaign.
01 / The starting point
A contact record with a current communication preference and consent history
“Enroll only people who have explicitly agreed to receive the newsletter.”
02 / The work
Helps a team check a new contact’s newsletter preference and prepare a consent-aware list update.
Review the contact’s recorded choice, source, and date.
Make the request voluntary and explain what messages the person will receive.
Keep a traceable record of an explicit yes or no.
Prevent enrollment when a contact has opted out or is otherwise ineligible.
Require a list owner to verify eligibility before adding a subscriber.
03 / The result
A consent-verified subscriber record with source, date, and suppression status.
Reviews & approvals · Example outcome
A consent-verified subscriber record with source, date, and suppression status.
Being a customer or appearing in a business contact list does not establish newsletter consent. Ask for a clear, voluntary choice, record when and how permission was given, honor “no” and later opt-outs, and never add someone to a marketing audience based on an unreviewed assumption.
04 / Make it yours
A few choices shape the work around your team.
Use clear, affirmative permission that meets the relevant requirements.
Keep source, date, choice, and later opt-outs available for checks.
Do not infer marketing permission from an existing customer relationship.
Keep audience changes tied to a verified choice and named list owner.