Review paid campaign spend signals
Reviews & approvals · Example outcome
The handoff
A private dated advertising costs, reported results, and delivery breakdowns review draft with source checks, uncertainty notes, and human approval status.
Keep in mind
Attribution coverage and cost benchmarks can be incomplete or misleading, especially for small samples. Verify conversion definitions, periods, and source totals, avoid drawing conclusions about protected groups from age or location breakdowns, and require an authorized owner to approve every budget or targeting change.
