CAMPAIGN EMAIL REVIEW · Workflow idea
For a campaign with a documented lawful basis and recipient permission where required, use approved offer details and limited contact information to prepare personalized email drafts. Check that personalization is accurate and not based on sensitive or inferred traits; follow consent, suppression, and unsubscribe requirements; and require a campaign owner to review the exact content, audience, and recipient list before any message is sent.
01 / The starting point
Approved offer details and a contact list with current marketing permissions
“Prepare relevant campaign messages without sending to people who have not agreed to receive them.”
02 / The work
Helps a marketing team prepare individualized email copy from approved campaign and contact information.
Check dates, eligibility, claims, and the intended campaign audience.
Exclude recipients who opted out or lack required marketing consent.
Use accurate, non-sensitive details and avoid unsupported assumptions.
Check each message for factual accuracy, respectful tone, and correct destination.
Require a campaign owner to confirm content, recipients, and delivery timing.
03 / The result
Personalized email drafts with offer sources, consent status, and campaign approval state.
Email · Example outcome
Personalized email drafts with offer sources, consent status, and campaign approval state.
Personalization can be inaccurate, intrusive, or legally restricted. Use only necessary and permitted data, honor opt-outs and suppression lists, verify claims and offer terms, and keep delivery behind an explicit human approval step.
04 / Make it yours
A few choices shape the work around your team.
Assign owners and review dates to campaign details and recipient data.
Keep suppression status current and visible before any campaign is prepared.
Avoid sensitive attributes and use only details needed for the message.
Require a person to approve the exact audience and final email content.