AUDIENCE DISCOVERY · Workflow idea
For a community manager with an approved audience-building purpose, review public profiles associated with selected accounts or topics and prepare a short discovery list. Use professional or public context only, avoid sensitive inferences, and check each profile against the account’s genuine interests. Public visibility is not consent to repeated interaction; follow platform rules and leave every follow decision to an authorized person.
01 / The starting point
A defined community topic, permitted public sources, and a responsible account owner
“Find potentially relevant public profiles without mass-following or inferring personal traits.”
02 / The work
Helps a community team identify public profiles related to selected accounts or interests and organize them for review.
Choose topics and public sources relevant to the account’s actual audience.
Confirm the profile is relevant and current without inferring private traits or intent.
Store only the public reference and professional context needed for the review.
Avoid repetitive follow activity and do not treat a profile as permission for a message.
Have an authorized community owner choose whether a follow is appropriate.
03 / The result
A limited profile review list with source context and a human decision for each candidate.
Research & strategy · Example outcome
A limited profile review list with source context and a human decision for each candidate.
A profile’s inclusion in a public list does not indicate interest in being followed or contacted. Respect platform rules, avoid bulk activity and sensitive profiling, minimize stored personal details, and require an account owner to approve any follow or outreach.
04 / Make it yours
A few choices shape the work around your team.
Document relevant topics, approved sources, and the account responsible for decisions.
Keep discovery tied to public professional or topical context only.
Retain only what the review needs and restrict the list to authorized staff.
Keep platform interactions and any later contact under account-owner review.