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USER RESEARCH · Workflow idea

Make user needs easier to discuss without confusing an archetype with a real person.

For a defined product, region, and research purpose, organize permitted market evidence into draft user archetypes and save a report with optional illustrative imagery. Cite and date sources, describe sample and market-size limitations, avoid sensitive trait assumptions or stereotypes, use aggregate evidence instead of identifiable personal data, and have a researcher validate the archetypes before they influence product, marketing, or access decisions.

Make it yours See how it works ↓
A Roman aqueduct taking shape from architectural sketch to marble.
A little structure. A clearer outcome.
Starts with
A researcher defines a product and audience question
Produces
A source-linked persona report with evidence, limitations, illustrative visuals, and researcher review status.
Category
Research & strategy

01 / The starting point

A clear request.
A useful direction.

An approved product scope, region, industry, and permitted research sources

“Create useful discussion aids without presenting estimates or imagined portraits as verified users.”
An example request · Make it specific to your team.

02 / The work

5 tasks.
One useful outcome.

Helps a product team develop draft user archetypes from selected market research and illustrate them for discussion.

  1. Define the research question and evidence scope

    Choose the product, region, and permitted sources that can inform the intended discussion.

  2. Collect dated evidence and explain its limits

    Preserve source references and identify sample gaps or uncertain market estimates.

  3. Draft archetypes from supported needs

    Separate observed evidence from assumptions and avoid sensitive traits or stereotypes.

  4. Label illustrations as fictional

    Use authorized visual material and make clear that a portrait does not depict a verified participant.

  5. Validate before using personas in decisions

    Have a researcher compare the draft with direct, consent-based user evidence.

03 / The result

Something useful.
Something to build on.

A source-linked persona report with evidence, limitations, illustrative visuals, and researcher review status.

AmbactiWorkflow folio · 5 steps

Review research-based user personas

Research & strategy · Example outcome

The handoff

A source-linked persona report with evidence, limitations, illustrative visuals, and researcher review status.

Keep in mind

Market reports and estimated audience sizes can be incomplete, while invented personas can reinforce stereotypes. Keep evidence and assumptions separate, avoid sensitive personal profiling, label visuals as illustrative, protect research materials, and validate findings with actual user research before decisions.

04 / Make it yours

Set the brief.
Set the standard.

A few choices shape the work around your team.

Approve sources and research purpose

Use reliable, permitted material relevant to the product and intended audience.

Set fair and privacy-preserving criteria

Avoid sensitive attributes, individual identification, and unsupported audience assumptions.

Separate facts, estimates, and hypotheses

Keep citations, dates, confidence, and market-size caveats visible in the report.

Require researcher validation

Treat persona drafts as workshop aids until checked against suitable user research.

Keep exploring

Review UX interview findings

Prepare transcripts and research themes from consented interviews, with participant privacy and evidence in view.

Put your next idea to work.

Start with your brief. Make the process your own.

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