Make a practical first pass at authorized marketing spend
Reviews & approvals · Example outcome
The handoff
A private authorized marketing spend, recorded revenue, and documented attribution assumptions review draft with source checks, uncertainty notes, and human approval status.
Keep in mind
Attribution models do not prove what caused a sale, and refunds or overlapping windows can change totals. Reconcile figures with accounting records, document assumptions and gaps, protect customer-level data, and require a qualified owner to approve budget decisions.
