Review search-intent keyword research
Research & strategy · Example outcome
The handoff
A review-ready brief about search phrases, page observations, and proposed content opportunities, with source checks, uncertainty, and approval status.
Keep in mind
Search metrics and results change, query data can expose personal interests, and competitor pages are protected works. Respect access terms, retain dates and definitions, avoid unnecessary query-level personal data, verify the evidence behind each recommendation, and require an editor to approve content changes.
