Review search performance reports
Reports & insights · Example outcome
The handoff
A review-ready brief about dated search traffic, page performance, and selected website analytics measures, with source checks, uncertainty, and approval status.
Keep in mind
Metrics can be delayed, sampled, or affected by seasonality and measurement changes. Verify filters, periods, calculations, and definitions, minimize query-level personal data, distinguish correlation from cause, and require an analyst to approve conclusions and recipients.
