Keep approved campaign briefs
Reviews & approvals · Example outcome
The handoff
A source-linked draft of approved campaign briefs, brand references, and proposed channel-specific posts, with uncertainty noted and no external or consequential action taken before human approval.
Keep in mind
A draft can misstate an offer, misuse a person’s voice or likeness, or include unlicensed material. Confirm rights and consent for references, verify claims and disclosures, check each version for audience and channel suitability, and require the account owner to approve the exact copy and asset before publishing.
