DATA QUALITY · Workflow idea

Bring dated advertising account measures, delivery changes, and possible performance concerns into focus—with accuracy and consent in view.

For an authorized and clearly explained purpose, prepare a weekly evidence-linked health snapshot for an authorized marketing owner. A score can hide reporting delays, attribution limits, or campaign context and is not proof of poor performance. Verify metric definitions and dates, use only authorized account data, protect audience information, label uncertainty, and require the account owner to approve any budget, targeting, or campaign change. Use only necessary information, explain retention, respect consent and source rights, verify material details, and keep every external or consequential action paused for explicit human approval.