Review weekly advertising performance
Reviews & approvals · Example outcome
The handoff
A private dated campaign costs, attributed outcomes, and cross-channel performance measures review draft with source checks, uncertainty notes, and human approval status.
Keep in mind
Attribution definitions, duplicate conversions, and incomplete periods can distort comparisons. Verify calculations and date windows against source reports, disclose gaps, use aggregate data, protect account details, and require an owner to approve budget or targeting changes.
