Review weekly campaign performance reports
Reports & insights · Example outcome
The handoff
A review-ready brief about dated advertising measures, campaign comparisons, and a proposed weekly summary, with source checks, uncertainty, and approval status.
Keep in mind
Metrics may be delayed, sampled, or defined differently, and small query segments can reveal sensitive interests. Verify filters, conversions, costs, and source definitions, prefer aggregates, restrict recipients, and require the campaign owner to approve interpretations and any budget or targeting change.
