Review weekly site traffic reports
Reports & insights · Example outcome
The handoff
A private weekly aggregate site traffic and referral trends review draft with source checks, uncertainty notes, and human approval status.
Keep in mind
Analytics can be sampled, delayed, or filtered differently, and a trend does not establish its cause. Verify date ranges, time zones, definitions, and totals in source reports, report only necessary aggregates, protect account data, and require an analyst to approve conclusions and recipients.
