Review social performance reports with clear checks before…
Reports & insights · Example outcome
The handoff
A private dated channel measures, reporting definitions, and proposed weekly PDF summaries review draft with source checks, uncertainty notes, and human approval status.
Keep in mind
Metrics can be delayed, sampled, or defined differently across channels, and a small audience can expose individual behavior. Verify dates and definitions, use aggregates, restrict report access, avoid unsupported causal claims, and require the owner to approve interpretation and distribution.
