Review weekly ad performance reports
Reports & insights · Example outcome
The handoff
A private weekly campaign results, trends, and proposed observations review draft with source checks, uncertainty notes, and human approval status.
Keep in mind
Attribution windows and reporting delays can change the apparent result. Confirm dates, filters, spend, and metric definitions against the source, remove unnecessary audience-level detail, label uncertainty, check every interpretation, and require an owner to approve the report and its recipients before delivery.
