DATA QUALITY · Workflow idea

Bring campaign results together without overstating what a metric says about performance.

For authorized work involving dated advertising spend, campaign performance measures, and proposed team summaries, prepare a weekly paid campaign summary for an authorized marketing owner to inspect. Reporting windows, attribution, sampled data, and definitions can differ, while small segments may expose customer behavior. Reconcile measures and dates with source dashboards, prefer aggregates, restrict recipients, label limitations, and require approval before budget, targeting, or public claims change. Explain information use and retention, obtain required consent, respect source and reuse rights, verify important details, and keep external or consequential actions under human approval.