DATA QUALITY · Workflow idea

Make channel performance easier to review without overstating what an engagement metric means.

For authorized work involving dated public-channel measures, reporting definitions, and proposed performance summaries, prepare a weekly, source-linked summary of approved social measures for a marketing owner. Platforms define metrics differently, data may be delayed or sampled, and small audience groups may be identifiable. Reconcile time windows and definitions, prefer aggregates, restrict account reports, avoid causal claims, and require an owner to approve budget changes or external performance statements. Explain information use and retention, obtain required consent, respect source and reuse rights, verify important details, and keep external or consequential actions under human approval.